Army West Point Athletics
General Motors Announces New Sponsorship with Army West Point Athletics in Support of Military Appreciation Program
July 14, 2023 | General
WEST POINT, N.Y. – General Motors (GM) (Chevrolet, Buick, GMC, Cadillac) is proud to announce its sponsorship of Army West Point Athletics. This opportunity will serve as a strategic alliance between the GM Military Appreciation Program and Army Athletics, spotlighting GM's longtime commitment to the U.S. Military.
Notably, the comprehensive sponsorship provides GM exclusive automotive rights and will carry the designation of "Proud Sponsor of Army Athletics" and "Official Vehicle of Army Athletics". Sports for brand engagement include football, men's and women's basketball, hockey, and men's and women's lacrosse – allowing for a year-round initiative that celebrates the fearless men and women who have made an everlasting impact on athletics at the United States Military Academy. Additionally, General Motors will receive on-field recognition as an official partner of Army West Point Athletics at the Army vs. Holy Cross football game on November 11, 2023 – Veterans Day.
"General Motors is a longtime supporter of the United States Military and this new partnership with Army West Point Athletics is an important platform that builds on the foundation of our appreciation," said Susan Lock, Manager of GM Vehicle Purchase Programs. "The offer we provide to this deserving audience isn't just about saving money – it's an opportunity to say thanks to those who are dedicated to serving today, in the past, and in the future."
Army West Point Athletics is excited to partner with General Motors in support of our athletic programs and we believe this sponsorship will resonate with not only our Cadets, but with their families, our passionate athletics fanbase, and the entire Military community," said Mike Buddie, Director of Athletics.
The new multi-year relationship with General Motors was secured on behalf of Army West Point Athletics by its multimedia rightsholder, LEARFIELD's Army West Point Sports Properties. Locally based Army West Point Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Black Knights.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands.
For more information on the GM Military Appreciation Program visit gmmilitaryappreciation.com
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties' multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
Notably, the comprehensive sponsorship provides GM exclusive automotive rights and will carry the designation of "Proud Sponsor of Army Athletics" and "Official Vehicle of Army Athletics". Sports for brand engagement include football, men's and women's basketball, hockey, and men's and women's lacrosse – allowing for a year-round initiative that celebrates the fearless men and women who have made an everlasting impact on athletics at the United States Military Academy. Additionally, General Motors will receive on-field recognition as an official partner of Army West Point Athletics at the Army vs. Holy Cross football game on November 11, 2023 – Veterans Day.
"General Motors is a longtime supporter of the United States Military and this new partnership with Army West Point Athletics is an important platform that builds on the foundation of our appreciation," said Susan Lock, Manager of GM Vehicle Purchase Programs. "The offer we provide to this deserving audience isn't just about saving money – it's an opportunity to say thanks to those who are dedicated to serving today, in the past, and in the future."
Army West Point Athletics is excited to partner with General Motors in support of our athletic programs and we believe this sponsorship will resonate with not only our Cadets, but with their families, our passionate athletics fanbase, and the entire Military community," said Mike Buddie, Director of Athletics.
The new multi-year relationship with General Motors was secured on behalf of Army West Point Athletics by its multimedia rightsholder, LEARFIELD's Army West Point Sports Properties. Locally based Army West Point Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Black Knights.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands.
For more information on the GM Military Appreciation Program visit gmmilitaryappreciation.com
ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties' multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
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