Army West Point Athletics
Army A Club Celebrates Record-Breaking Year
February 06, 2026 | A Club
Announces Phase I Of Enhancements
WEST POINT, New York - The Army A Club celebrated a record-breaking year in 2025. The Army A Club annual fund raised more than $9.7 million and restricted sport specific giving brought in more than $8.1 million, including a record $2.9 million on Army West Point Athletics Giving Day. Looking ahead to 2026 and beyond, the department is focused on implementing several enhancements.Â
"There is no investment more impactful than the cadet-athlete experience—it is an investment in the future leaders of our nation's Army," said Director of Athletics Tom Theodorakis. "The remarkable support from our constituents over the past year speaks to our passionate fan base, our success both on and off the field, and the institution-wide alignment around a shared vision of excellence."
Today, the Army A Club announced Phase I of several enhancements coming this year, with a comprehensive rebrand and rollout of enhanced digital marketing initiatives designed to strengthen its mission, modernize its public presence, and expand donor contributions. Central to the rebrand is the launch of a new logo that reflects the organization's values, legacy, and forward-looking vision.
"The record-breaking 2025 support shows us that our members are deeply invested in supporting our cadet-athlete experience. We'd like to give a special thanks to our volunteer alumni leaders who helped drive our restricted giving to an all-time high" said Associate Athletics Director, Steven Donohue. "As we look ahead to 2026 and beyond, we are focused on improving our communication and member experience. This first phase of enhancements focuses on our brand and digital presence. It's important that our members can connect through clear, streamlined digital communication."
Alongside the new brand, the organization is focused on improved storytelling and data-driven outreach strategies to better engage current members and attract new members.
Digital marketing enhancements include:
 As the Army A Club continues to evaluate future enhancements, member feedback is critical. We ask that you take the time to fill out the membership survey below:
ARMY A CLUB MEMBERSHIP SURVEY LINK
If you have not already, please renew/join the Army A Club online HERE. For more information on how to join the Army A Club and support the cadet-athletes, please email us at ArmyAClub@wpaog.org or call us at 845-446-7477.
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"There is no investment more impactful than the cadet-athlete experience—it is an investment in the future leaders of our nation's Army," said Director of Athletics Tom Theodorakis. "The remarkable support from our constituents over the past year speaks to our passionate fan base, our success both on and off the field, and the institution-wide alignment around a shared vision of excellence."
Today, the Army A Club announced Phase I of several enhancements coming this year, with a comprehensive rebrand and rollout of enhanced digital marketing initiatives designed to strengthen its mission, modernize its public presence, and expand donor contributions. Central to the rebrand is the launch of a new logo that reflects the organization's values, legacy, and forward-looking vision.
"The record-breaking 2025 support shows us that our members are deeply invested in supporting our cadet-athlete experience. We'd like to give a special thanks to our volunteer alumni leaders who helped drive our restricted giving to an all-time high" said Associate Athletics Director, Steven Donohue. "As we look ahead to 2026 and beyond, we are focused on improving our communication and member experience. This first phase of enhancements focuses on our brand and digital presence. It's important that our members can connect through clear, streamlined digital communication."
Alongside the new brand, the organization is focused on improved storytelling and data-driven outreach strategies to better engage current members and attract new members.
Digital marketing enhancements include:
- Standalone Army A Club Website (coming April 2026)
- Enhanced social media presence on Facebook, X, Instagram, and LinkedIn
- Improved analytics to measure engagement and optimize fundraising efforts
- Clearer impact reporting to demonstrate how donor contributions drive results
- Monthly Army A Club Insider
- Enhanced email campaigns tailored to donor interests
 As the Army A Club continues to evaluate future enhancements, member feedback is critical. We ask that you take the time to fill out the membership survey below:
ARMY A CLUB MEMBERSHIP SURVEY LINK
If you have not already, please renew/join the Army A Club online HERE. For more information on how to join the Army A Club and support the cadet-athletes, please email us at ArmyAClub@wpaog.org or call us at 845-446-7477.
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