Army West Point Athletics
Army West Point Athletics Launches “Black Knight Fridays” Campaign
August 20, 2025 | General
WEST POINT, N.Y. – Army West Point Athletics is excited to announce the launch of its new "Black Knight Fridays" campaign, kicking off Friday, August 22. The initiative encourages fans across the nation and around the world to wear Army West Point apparel every Friday, year-round, to show their support for the Black Knights.
The campaign aims to increase awareness of Army West Point athletics and continue to build the program's national brand. Fans can participate by sharing photos on social media.
"Black Knight Fridays is a simple way for our fans to show pride and connect with Army West Point athletics," said Tom Theodorakis, Director of Athletics. "We hope it becomes a weekly tradition that brings our community closer together and amplifies the Black Knights' presence nationwide."
Army West Point Athletics invites all fans, alumni, and supporters to participate in Black Knight Fridays and showcase their Black Knight pride every week.
The campaign aims to increase awareness of Army West Point athletics and continue to build the program's national brand. Fans can participate by sharing photos on social media.
"Black Knight Fridays is a simple way for our fans to show pride and connect with Army West Point athletics," said Tom Theodorakis, Director of Athletics. "We hope it becomes a weekly tradition that brings our community closer together and amplifies the Black Knights' presence nationwide."
Army West Point Athletics invites all fans, alumni, and supporters to participate in Black Knight Fridays and showcase their Black Knight pride every week.
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