Overview Of Black Knights Sports Marketing

Overview Of Black Knights Sports Marketing

Welcome to Army Athletics! We appreciate you taking the time to review what The United States Military Academy at West Point is all about, and hope that your organization will join a team that exemplifies "EXCELLENCE"!

The mission of the Academy is to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country; professional growth throughout a career as an officer in the U.S. Army; and a lifetime of selfless service to the Nation.

The Army Athletic Association applies those same high standards to ensure that your organization maximizes its effectiveness as part of our NCAA Division 1 intercollegiate sports marketing program. Army Football has been named by CNNSI as one of the nations top game day experiences, while Michie Stadium was named the 3rd greatest sports venue to watch an event, behind Yankee Stadium and Augusta National. We work with our corporate partners to place them at the cutting edge of sports marketing, developing packages in hopes of exceeding their organizational expectations.

West Point, located just 40 minutes from New York City, offers 24 intercollegiate programs. We strive to create an environment that combines an exceptional experience with affordable prices that will have individuals, families and groups returning to West Point time and time again. Whether your goals are corporate branding, driving foot traffic through your doors, raising awareness for a good cause, or just sitting back and enjoying a Black Knights athletic event, Army is here for you! We hope that you will become a part of everything that is good in sports today, with your ARMY BLACK KNIGHTS.

Corporate Partner Program / Black Knights Sponsorship Benefits

Generate positive-image advertising
Increase business traffic and sales
Entertain clients and/or employees
Introduce new products and services
Captive-audience advertising

ARMY Fans are . . .

Strong following due to the type of institution - Military from all over support and follow Army Athletics
Base constituencies that support the Black Knights are Students/Alumni, Veteran and Federal Government related
More unique fan base as compared to other colleges because of military backround/lifestyle

CORE CONSUMER - DEMOGRAPHIC PROFILE:

CADETS: Highly educated, leaders

ALUMNI: Approximately 50,000-75,000 located around the world, military and civilian occupations, educated, often affluent

25-54 male, highly educated, leaders, executives, high average head of household income, high percentage head of household

SIDEWALK FANS : Approximately 25,000-30,000 located within 100 mile radius of West Point

25-54 adults with families

CORE CONSUMER - PSYCHOGRAPHIC PROFILE:

Over 325,000/year at Army NCAA Division I contests

West Point is very inviting and is extremely accessible to visitors (3.5 million in 1999)
3,900,000 people from all 50 states visit West Point per year

Offers an opportunity to stay connected or show affinity to the ARMY experience

Strategy of Sponsorship Packaging

The Black Knights Sports Marketing Office offers a broad menu of opportunities from among all of 25 intercollegiate sports. Corporate partners are encouraged to consider packaging multiple sponsorship elements to create more value and savings.

Tailored Sponsor Packages: One Stop Shopping
A Black Knights Corporate Partnership package is a compilation of creative ideas that the sponsor and the Sports Marketing Office jointly develop and coordinate. All of the advertising and partnership programs are tailored to the needs of each individual partner to maximize goals.

Corporate Partner Package Price
The Black Knights Sports Marketing Office stresses flexibility when designing a comprehensive partnership package. The values of each element within a partnership package are consistent with the values offered to all other prospective or current partners.

Sponsor visibility through a Black Knights corporate partnership package may include, but is not limited to the following:

Radio Advertising
Permanent Signage
Event Hospitality
Internet Sponsorships
Individual Game Sponsorships
Tournament Sponsorships
Print Sponsorships
Merchandising Programs
Traffic Building Programs
Season or Individual Game Tickets
In-Stadium/Arena Promotions
Product Display Opportunities
Community Outreach Programs
Special Events (Pigskin Picnic, Mid-Night Madness, banquets)

Media Support
Several of our promotional programs include media support to better inform the general public and enhance a partner's image with the game sponsorship, event or promotion.

For more information, contact:

Therese Harris
General Manager
Army Sports Properties
639 Howard Road
West Point, NY 10996
Phone (845) 446-1180
Fax (845) 446-8602
tharris@armysportsproperties.com

Army West Point Athletics